2014 Tournament of Roses Parade
Wednesday, January 1, 2014
More than 70 organizations supporting Donate Life America’s lifesaving mission unveiled their 11th Donate Life Rose Parade float: Light Up the World, a festival of beautiful lanterns which will inspire viewers worldwide to save and heal lives through organ, eye and tissue donation. The Donate Life float and its honored participants are the centerpiece of a national campaign that leads up to the 2014 Rose Parade.
Since its debut on New Year’s Day 2004, the Donate Life Rose Parade float has become the world’s most visible campaign to inspire people to become organ, eye, and tissue donors. The campaign began as an idea expressed in a letter by lung recipient Gary Foxen of Orange, Calif., who wanted to show gratitude to donors who make live-saving transplants possible. Now, in addition to the 40 million viewers who view the Rose Parade in the stands and on TV, hundreds of events are held in cities and towns around the country to put the finishing touches on floragraph portraits and present dedicated roses to donor families and community partners that play a role in making donation possible.
The 2014 Donate Life Rose Parade Float entry features a festival of lanterns illuminating 30 riders—all organ and tissue transplant recipients—and 12 living organ donors walking alongside to demonstrate their ongoing vitality. The float’s five enormous lanterns are adorned with 72 memorial floragraph portraits of deceased donors whose legacies of life shine brightly. The riders are seated throughout a dedication garden filled with thousands of roses bearing personal messages of love, hope and remembrance.